If you could help send sick children to Camp Simcha with one extra click every time you shopped online, you’d do it, right? That’s the theory behind Shop4Chai.com, the new website introduced this week by Chai Lifeline, the international children’s health support network.
Shop4Chai.com is a portal to some of the Internet’s most frequented merchants, including Amazon.com, Zappos, and retailers Nordstrom and Macys. Chai Lifeline receives a portion of all sales that originate through the site.
“Chai Lifeline will receive significant revenue from its online partners,” explained Rabbi Simcha Scholar, the organization’s executive vice president. In some cases, we receive 8% of sales made through Shop4Chai.com. It’s a win-win-win. It costs shoppers nothing: all the revenue comes from the retailers. Anyone who shops online has the ability to direct a portion of their purchase to us, and the money directly benefits thousands of children and family living with pediatric illnesses.”
The site launched on Wednesday morning with an initial list of 24 major online sites representing a wide range of retailers. New sites will be added frequently, and visitors can sign up for an e-newsletter that alerts them to sales and offers from site partners.
Shop4Chai.com has devised incentives to get users to share the site’s URL on Facebook, Twitter and Instagram. Everyone who comments and shares on those sites will be eligible to win gift cards to their favorite site vendors. Several raffles are planned for the first few weeks.
Using Shop4Chai.com is easy, emphasized Rabbi Scholar. “Instead of going directly to a site like Amazon, you open Shop4Chai.com and click on the site you want. It is literally one extra click, and the benefit to Chai Lifeline is significant.”
The idea came from a successful online marketing entrepreneur who had seen the impact that Chai Lifeline can make on the life of a sick child. “She has a nephew who goes to Camp Simcha and marveled at both the impact of camp on the child and how Chai Lifeline’s services changed the lives of everyone in the family,” continued Rabbi Scholar. “On the business side, Chai Lifeline’s positive name recognition and national programs gave it a natural affinity for this type of program.”
Shop4Chai.com hit the Internet on Wednesday morning. In the first 24 hours, it garnered thousands of visitors. (The site does not track where users go from the portal, so it was impossible to know how many of those first clicks resulted in sales.) Nevertheless, the ultimate success of Shop4Chai.com will come from people who return each time they shop online.
“I’ve already bookmarked it and shared it with everyone on my social networks and email lists. It’s really a no-brainer,” said one of the first people to use the portal. “It’s the easiest way to give to Chai Lifeline, since it’s just one extra click. All you have to do is remember to use it.”